Kumo Hotels
Layout, packaging, logotype, pattern, illustration
Deliverables
-2 x 3.5 keycard
-4.6 x 3.7 keycard holder
-2.2 x 6 slippers
-Brandmark
Establishing a cohesive brand identity for Kumo Hotels required a visual system that felt calm, modern, and luxurious across every guest interaction. Soft forms, clean typography, and a light color palette were applied across the logotype, brandmark, keycard, keycard sleeve, and slippers to create a refined and unified guest experience.
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Business Package
Extending the Kumo Hotels brand into print collateral required consistency across every professional format. Soft forms, clean typography, and a light color palette were carried through the business card, letterhead, and envelope to maintain the brand’s calm, modern feel in a polished and unified set.
Deliverables
-8.5 x 11 letterhead
-3.5 x 2 business card
-9.5 x 4.5 envelope
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Brand Standards Guide
Creating a brand identity and brand standards for Kumo Hotels required a clean and calming approach that reflects the relaxing atmosphere of a modern capsule hotel. Soft neutral colors, modern typography, and an abstract logo mark were selected to create a welcoming visual identity. Clear standards for logo spacing, sizing, and color application ensure consistency throughout the brand.
Deliverables
- 11 x 17 posters