NoodleCrate
Designing packaging for NoodleCrate required a bold and welcoming approach that reflects the excitement of ramen culture and food discovery. Spot illustrations of common ramen ingredients, including eggs, pork, narutomaki, green onions, and noodles, were used to create a recognizable visual language. Bright colors and clean typography help the package feel inviting and memorable.
Deliverables
-6 x 4 greeting card
-3 x 7 chopsticks sleeve
-45 x 25 subscription box
-Brandmark
-Brand icons
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Pork
Egg
Narutomaki
Green Onion
Outer Dieline vs. inner Dieline
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Business Package
Extending the NoodleCrate identity into print collateral required consistency and clarity across every format. The visual system was carried across the business card, letterhead, and envelope through balanced layouts and clean typography to create a polished set that reinforces the brand in everyday use.
Deliverables
-8.5 x 11 letterhead
-3.5 x 2 business card
-9.5 x 4 envelope
Brand Standards Guide
Translating the NoodleCrate identity into a brand standards booklet required a design that was both visually engaging and easy to follow. A structured grid, clear hierarchy, and consistent typography were used to organize the guidelines into a clean, practical reference that stays true to the brand.
Deliverables
-8.3 x 5.8 twelve page booklet